There is wool underwear that keeps you warm. And then there is wool underwear that is developed for people who cannot afford to have anything fail. When you look at Norse Merino, you are not just seeing a garment. You are seeing the result of requirements, tests and field use that you never experience in everyday life. Garments that are assessed on everything from seam pressure to lifespan. Garments that will work in the Norwegian climate – all the way down to minus forty degrees.

Out there, when everything is about keeping warm, breathing, moving and standing in whatever comes, there are no shortcuts. And that is precisely why this collection was created.

Norse Merino is developed on the same principles of the wool baselayers used by the Norwegian Armed Forces today:
comfort, performance and durability under high levels of activity.

Technically, the requirements are brutal. The garments must function in everything from movement, bivouac, combat training, and long sessions with a backpack and equipment. They must withstand heat generation, cold, moisture and friction.
They must be used all year round – from coastal climates with high humidity to polar climates in the mountains.

They must simply be “problem-free”.

We chose the same philosophy when we developed Norse Merino for the civilian market.

When a garment is designed to perform in extreme conditions, you get three clear benefits:

• Stable warmth – even when the weather changes quickly.
• Better comfort – fewer pressure points, less irritation, no unnecessary seams.
• Longer life – tested to withstand at least 12 months of daily use, including 20 washes at 60°C and tumble drying.

This is not wool that needs to be treated with care.
This is wool that can be used.

That's why you have to dress for the conditions.

From humid coastal weather to biting mountain cold - the combination of cold, wind and high humidity takes more toll on the body than you think.
Merino wool makes this easier, but Norse Merino makes it safer.
You get warmth when you stand still.
You get air when you increase the intensity.
You get regulation without thinking.

And you get the security of knowing that the garment was developed for far tougher conditions than yours.

Every choice – construction, seam, ribbing, length, insulation and material mix – is made to make the garment work in practice.
Not in a studio.
Not on a mood board.
Not as a marketing point.

It's made for people who have to trust their clothes.
And that's why it works so effortlessly well for you.